010FEETDr. Pradheep Chhalliyil, PhD
Our Story › Testing › Chapter 10 of 14
2015

Shop Awareness

Friends asked us to share our tested food. It taught us a hard lesson about the price of quality.

In 2015 many friends asked, "You eat tested food for your family's health. Why don't you share it with us?" That is how we started Shopawareness.com.

It did not grow as we had hoped. People were not yet ready to pay a premium to support farmers who practised excellent traditional farming and whose food was high in polyphenols and antioxidants. Shop Awareness eventually passed into other hands, but the logistics never worked well.

The lesson stayed with us, and it shapes how we work today.

A personal story shared for inspiration. It is not medical advice; please consult your doctor before changing your diet, cleansing or exercise routine.